Completing the B Corp evaluation and assessment earlier this year gave us a welcome opportunity to pause, reflect, and ask ourselves an important question…
What positive impact do we want to have on the world?
Sustainability has been part of our thinking, decisions, and day-to-day practice for a long time. However, we recognised that it was time to bring our intentions together into a clear, transparent, and hopeful sustainability strategy. Not because accreditation required it, but because it matters to us.
We believe that the planet is a stakeholder in our decisions and future strategy. Earth is a customer whose needs deserve thoughtful attention, and with the world gripped by the climate crisis, inequality, and social strain, acknowledging this responsibility is an essential part of making work better and making better work.
One way we have articulated our thoughts, goals, and commitments is through our Sustainability Strategy, which is now publicly available on our website. This strategy is our way of showing that we’re committed, we’re paying attention, and we’re ready to do our part as we learn.
Building on the foundations we already had
Much of what sits within our Sustainability Strategy reflects practices we were already living.
We’ve operated with a strong ethical foundation for years, and sustainability has always been intertwined with our values. By writing our strategy, we have strengthened those commitments with clarity, structure, and measurable goals.
Our approach centres on the three areas often known as ESG, though we prefer language that feels more human and hopeful; Planet, People and Prosperity.
These pillars shape the way we show up, the choices we make, and the future we want to champion.
1) Planet. Becoming climate positive and culturally sustainable
We already keep our environmental footprint small through virtual-first working and prioritising public transport when visiting clients. We also have systems in place to track our emissions and manage our environmental impact.
But, we want to do more.
Our planet commitments include:
Measuring 100% of our emissions (2025)
Reducing our footprint by 5% (2026)
Capturing 110% of our emissions (2027)
We’d like to achieve all of this within the next couple of years, enabling us to become a climate-positive organisation by the end of 2027.
We’re also focusing on our digital footprint, acknowledging that the cloud is not weightless, and that our online activity has a physical impact. This means switching to refurbished devices where possible and using search tools like Ecosia that plant trees as we work.
Perhaps most importantly, we want sustainability to be part of our culture. We’ll continue to talk openly together about greener lifestyles, inspiring each other with ideas, habits, workflows, and reflections.
Sustainability won’t be a side project. It will be part of who we are.
2) People. Giving back, choosing well, and lifting others
Generosity is one of our core values, and our commitments to people reflect this.
We encourage every colleague at Tailored Thinking to volunteer for at least 20 hours a year, enabling everyone to contribute to communities that matter to them.
We’re also intentional about the relationships we build. Our Client Manifesto and Supplier Manifesto outline who we choose to work with and who we won’t, prioritising those who share our values and commitments to ethical, sustainable business practice.
By making conscious decisions about our partnerships, we extend our impact far beyond our own small team. Sustainability becomes something we practice together with others, not in isolation.
3) Prosperity. Balancing purpose and profit with honesty
We’ve always believed that ‘success’ should feel good on the inside. Our Prosperity commitments ensure that our governance, financial sustainability, and people practices reflect this.
This includes:
Fair salaries
Transparent decision-making
Strong ethical codes
A flat structure where voices are heard and valued equally
Investment in learning, wellbeing, and professional development.
We also acknowledge openly that balancing purpose and profit is not always simple, and we’re far from perfect, but rather than shy away from this tension, we choose to navigate it with integrity, making decisions that keep us true to our mission and values.
Looking ahead with optimism and responsibility
Publishing this sustainability strategy feels like a visible (and perhaps vulnerable) milestone, but also a beginning.
We are proud of the commitments we’ve made, yet clear-eyed about how much more there is to learn and do.
Our intention is not only to reduce harm but to help regenerate the world we are part of. To help restore what has been damaged. To help renew what has been lost. To help contribute to healthier systems for the people and the planet that make our work possible.
We’re excited for what comes next and grateful for everyone who joins us on the journey.
