Our people
Rob Baker, FCIPD, FCPHR, MAPP
Rob Baker
Founder & Chief Positive Deviant
I’m at my best when working with people to thrive, particularly at work. To deliver performance when it matters. Finding meaning, engagement and happiness in what we do. My speciality is to encourage job crafting within workplaces.
I have been exploring these topics all my life through: my hands-on work with executives, managers and their teams as an HR leader; my study and research in the fields of positive psychology, behavioural and wellbeing science; and as a former international athlete and coach.
In different roles I have commissioned, delivered and designed organisational wide transformation initiatives and understand the importance of embedding change which goes beyond structures and is supported by sustained behaviour change.
I am a chartered fellow of both the CIPD and the Australian HR Institute, and have a first class Masters in Applied Positive Psychology from the University of Melbourne.
Rob loves running, watching movies and hanging out with his family.
Charlotte Axon, Lead People Scientist
Charlotte Axon
Lead People Scientist
I am passionate about making work better for everyone. The best part of work for me is getting to know people on a personal level, and understanding what meaningful work looks and feels like for them. I specialise in areas such as job crafting, strengths, engagement, and inclusion.
In 2015 I graduated with a first class Master’s Degree in Occupational Psychology from the University of Sheffield. I published my thesis in the European Association of Work and Organizational Psychology (EAWOP) journal, and have presented at the Division of Occupational Psychology (DOP), and Institute of Work Psychology (IWP) Annual Conferences.
Since then, I have applied principles from the world of Occupational Psychology in a variety of roles, such as organisational change and employee engagement, with a particular passion for diversity and inclusion.
As a super curious person, I enjoy exploring and understanding data, and have used this to support leaders to tell compelling stories and drive meaningful change at team and organisational level.
I am a member of the British Psychological Society (BPS) Division of Occupational Psychology (DOP).
Charlotte loves running, napping, and sunny holidays!
You can connect with Charlotte on LinkedIn.
Friends of Tailored Thinking
We work with a range of organisations and associates with a shared goal of making work better.
Here are some of our regulars!
Chloe Mark
Previous Marketing & Engagement Officer at Tailored Thinking.
Chloe graduated from Northumbria University in 2018 with a degree in Criminology, followed by a Masters in Media and Journalism from Newcastle University.
Chloe joined Tailored Thinking as an Apprentice and wowed us from the beginning, continuing to excel, develop and help shape the company.
Chloe now works as a Digital Content Producer at Sunderland University.
Chloe loves dogs, football and is happiest when exploring the great outdoors.
Carly Richards
Business Psychologist | PhD Researcher | Coach & Consultant.
Carly specialises in people performance, wellbeing, hybrid working/working environment, and organisational change. Carly works for Tailored Thinking one day a week as an associate (great job crafting).
An extreme DIY enthusiast and never miss an episode of Neighbours.
Gary Butterfield
Founder of Joy Junction.
Gary creates communities within the workplace, bringing people together through common interests and shared experiences on and offline.
A proper Yorkshire lad who loves a good cup of tea.
Jules Smith
Founder of People Science Consulting.
Julia specialises in business psychology, team and leadership development, organisation development, performance management and much more.
Jules loves Labradors, travel and living in Northumberland.
Taslim Tharani
Organisational & Coaching Psychologist | Facilitator | Trainer | Lecturer
As an exceptional facilitator, Tas excels at creating psychologically safe and culturally inclusive spaces enabling opportunities for transformative dialogue and change.
Tas loves spending quality time with friends and family, dancing, card-making and watercolour painting.
Mark Crabtree
Leadership and organisation development specialist
Mark’s expertise is in the areas of change and transformation; helping leaders understand and positively influence the psychological journey people go through when dealing with change. He sees himself as a playful and positive provocateur and practices purposeful naivety.
Mark is also a poet and spends a lot of his time writing rhyming couplets!
Our Partners
Juice believe that business should be a force for good, benefiting individuals, teams, organisations, and the planet. Juice rethinks wellbeing strategies and connects employees to a wide range of activities such as run groups, cycling trips, book clubs and more.
Gary Butterfield is the founder and Executive Director at Everyday Juice Limited. Gary aims to support hundreds of thousands of people on their wellbeing journeys.
Our purpose is to collaborate for the greater good and to provide integrated yet wide ranging expertise to support public organisations, institutions and other bodies delivering to employers, students and learners in these challenging times.
Dr Kate Webb is the Managing Director of The KWP Ltd. Kate is an experienced leader with a proven track record of driving significant organisational change and improvement. She is a committed educationalist and practitioner with expertise in governance, developing partnerships, pedagogy, curriculum innovation, and research.
We’re a 4 day week employer!
4 day week.
We are a gold accredited 4-day week employer. We have worked 4 days since we were founded in 2017 and believe that this is a good way to bring and give energy to things that matter to us outside of work.
A 4 day week allows us to recharge, re-energise and work with focus.
Read about how the 4-day week transformed Charlotte’s approach to work.
