The personalisation of goods, services and activities appears to becoming ever more prevalent and popular. From the comfort of your sofa, you can now personalise your trainers, order made-to-measure clothes and even add your own label to chocolate and hazelnut spread.

Wouldn’t it be wonderful if the possibilities for greater personalisation spilled over to the world of work? Where rather than being asked to fulfil a specific job, task or activity, you were encouraged to tailor and tweak aspects of your role based on your personal strengths, passions and interests.